How a SIP Trunking Provider Can Turbo-Charge Your Business Communications

Maybe your business is doing great: Sales are up, costs are down, and everything's moving in the right direction. However, you know digital technology is changing how companies interact with customers and how they get things done. You also know that meeting the increased expectations of consumers, as well as the productivity requirements of a digital business, means having the right tools — including your on-premises phone system. Sure, it's done a good job over the years, but now you need a more unified communications system that can handle voice, data, and multimedia traffic.

Enter a SIP trunking provider. No, that's not someone who sells bootlegged alcohol from the back of a car. SIP (Session Initiation Protocol) trunking is a technology that connects a legacy business phone system to the cloud, enabling businesses of all sizes to support their modern communications needs by cost-effectively leveraging the speed, mobility and scalability of the internet.

How It Works

A SIP trunk provides a virtual connection from a legacy business phone system to an internet telephony service provider (ITSP), allowing organizations to do things an older, on-premises phone system simply can't, such as transmit data, text, multimedia files, and other forms of unified communications. SIP trunking liberates an organization from the limitations of its existing, on-premises business communications system without requiring an expensive capital investment in new hardware and ongoing maintenance costs.

There are a number of ways a SIP trunking provider can help your business. It will help your employees be more productive by giving them the modern, multichannel communications features they need, such as remote call control and web conferencing. These features can be essential in flexible work environments where an employee might be at a desk in the morning, on the road midday, and working from home in the afternoon. Further, employees may feel less frustrated and more likely to stick around if they no longer feel as if they're working in today's business world while using their parents' communications technology.

By deploying features from the cloud, SIP trunking also ensures business continuity. In the event of a disaster or outage at the office, calls can be redirected and messages can be received and saved. Then there's the cost-saving potential: Not only does using a SIP trunking provider help businesses avoid capital expenditures, but it can reduce overall total cost of ownership (TCO) because it eliminates the need to manage and maintain multiple voice and data hardware systems. This frees up IT staff to focus on other projects that benefit the business.

SIP trunking services' "burstable" feature also delivers instant scalability when needed by allowing businesses to temporarily use more trunk channels than provisioned. And, the service can be interoperable with IP PBX manufacturers.

You don't need to scrap your existing phone system in order to compete in the digital economy. By leveraging SIP trunking and its rich features, companies can make employees more productive and customers more satisfied, all while saving a ton of money.

To learn more about Vonage's SIP trunking technology, speak to a Vonage Business consultant today.

Chris Nerney
Chris Nerney Contributor

Chris Nerney is a technology writer who covers both enterprise and consumer technologies. He has written extensively on cloud computing, unified communications, enterprise collaboration, VoIP, mobile technology, big data and analytics, data centers, converged systems and space technology. His writing has appeared in Computerworld,, Data-Informed, Revenue Cycle Insights, Network World, ITWorld and many other technology publications, including enterprise whitepapers. Chris lives in upstate New York with his wife and three children.

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